Here, the Standard Is Victory
As a national industry leader in bicycle retail, we don’t play around. We’ve got racers, bike mechanics, and cycling enthusiasts working hard to deliver an uncompromising commitment to service and attention to detail that have become the Victory standard.
From buying a bike to training to beat your PR, we’re the experts in your back pocket helping you get the most out of your experience.
Go See These Experts
“Customer service + care is top tier here. Grab a bike or bring your own and go see these experts! TEN OUTTA TEN!”
– Kayla C.
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Now accepting appointments. Text 901-500-5480 to schedule yours today.
Elite Level Athletes, Working for You
When you’re buying a bike at Victory, you’re buying from peers who understand what it takes to hit the road as a cyclist.
As a USCF Category 1 racer and professional mountain biker, Clark Butcher founded Victory in 2010 with 10,000+ hours already in the saddle – and the goal to set every cyclist up with the same standard of opportunity for greatness.
We know the way a bike should fit. Beginner or expert, casual rider or go-getter pro, we know how your bike should move with you – whether you’re cruising the open road, grinding a gravel path, or flying down a mountain trail.
At Victory, we know the setup you need to grow as an athlete. Learn more about our Bike Fitting Services
Check out our Road Bikes Gallery or see more Mountain Bikes Gallery.
Meet the Pros
With over 55 years of combined experience in the bicycle industry – and more than 65 years of combined experience in retail and hospitality – we’re here to help. Say hello to the experts behind your Victory experience.
Get to Know the TeamAwesome Crew
“Clark and the Victory Bicycle Studio team are an awesome crew. Only positive encounters entering the store. 5 stars is an understatement. Thanks, Clark, and Victory Bicycle Studio!!”
– Natalie S.
Best Buying Experience
“This is by far the best experience I have ever had! Keith, Shawn, and Clark are absolutely amazing. Being a beginner and asking so many questions, the staff here never made me feel uncomfortable. Thank you for your wonderful customer service!”
– David D.
100% Endorsement
“All these folks ride, and their advice is always on point. They’ve become an important part of our cycling fun, and they know me and my family by name. The enitre team is awesome. I highly recommend Victory Bicycle Studio to everyone! 100% endorsement.”
– Andrea F.
Friendly and Helpful
“Not only is the shop impressive, I also received a receiving welcome from a couple great guys when I walked in! Super friendly and helpful! I was spending a few days in Memphis from out of town. Clark & his team were more than hospitable. He even took time out of his schedule to share routes for me to ride while I was in town.”
– Michael W.
Fantastic Experience
“I had a fantastic experience at Victory Bicycle Studio. Keith and Clark helped get me on my first Bianchi – a long time dream of mine! I’m brand new to Memphis and being on a bike has helped me get to know this city a ton. Thanks guys for everything!”
– Ariel A.
Friendly and Helpful
“Clark was super helpful in this purchase. I’m from Colorado so he had to ship the bike out to me but everything went great! He is very good at communicating the process and gave me all tracking info on my bike. Bike was very cheap for what I got. Thanks brotha, really appreciate it.”
– Bryan C.
Your Memphis Bike Shop
As far as bike shops go, we’ve got it going on. Our bike studio is equipped to deliver top-tier bikes and services for cyclists in Memphis and around the world.
Learn More