Victory Bicycle Studio – Your Bike, Your Path, Your Way

An Italian Work of Art

BACK In America

EXCLUSIVE U.S.A ONLINE RETAILER OF LEE COUGAN BICYCLES.

FELT BREED UN1TD LIMITED EDITION

ONLY AT VICTORY

99 WORLDWIDE. 50 IN AMERICA… ALL OF THEM AT VICTORY!

Free 6-Month 0% Financing!

Not Your Average Bike Shop

You might’ve been to a bike shop before, but never one like Victory Bicycle Studio. We sell quality bicycles and accessories, provide exceptional service, and offer multiple opportunities to engage with the cycling community

Customer-First, Full Service Machine

We put you first so you get the gear you’re looking for without the sales pitch. Not only can we help you find a bike you’ll love — we’ll fit it to meet your exact biomechanics and train you to meet every challenge.

Elite Level Athletes, Working for You

When you buy a bike at Victory, you’re working with peers who understand what it takes to hit the road as a cyclist. Beginner or expert, casual rider or pro, we can give you the setup you need to grow as a cyclist.

Our Tech Zone Makes House Calls

Need a repair but can’t get to the shop? We’ve got you covered. We offer a one to two-day turnaround on all tune-ups in a 15-mile radius — so you can get back on your bike without leaving home.

Bike Fitting

Our fitting process caters to cyclists and triathletes of all age, fitness, and ability levels — so you can ride in style with comfort and performance on lock.

Repairs & Service

We modeled our service station after the luxury car industry, which means your bike will get the highest level of care and attention that any bike shop can offer.

Peloton Fitting

As the only bike shop in the world to offer them, Victory Bicycle Studio Peloton fittings are the one-of-a-kind luxury you didn’t know you needed.

5-Star Rated, 5- Star Committed

“This is by far the best experience I have ever had! Keith, Shawn, and Clark are absolutely amazing. Being a beginner and asking so many questions, the staff here never made me feel uncomfortable. Thank you for your wonderful customer service!”

“Clark and the Victory Bicycle Studio team are an awesome crew. Only positive encounters entering the store. 5 stars is an understatement. Thanks, Clark and Victory!!”

“My experience with this amazing group was hands down one of the best I've had. Keith, Shawn, and Clark were all extremely knowledgeable and more than happy to answer any and all questions. Not only was it a family type of atmosphere — it was clear that everyone in the shop truly has a passion for what they do. 10/10 recommend!

“They will work tirelessly with you whether you have never been on a bike or are an elite cyclist — and everyone in between. They are so much more than bike sellers. They are community builders and a much needed and powerful force that Memphis can treasure.”

Add Your Heading Text Here

Felt VR Advance- Custom Adaptive Project

Race to Victory

Your personal best is a custom-fit bike away. Visit Victory Bicycle Studio to get everything a cyclist needs for success, from apparel to bike fittings and everything in between.

Now accepting appointments. Text 901-500-5480 to schedule yours today.